YITH Coupon Email System Premium automatically sends coupon codes to customers based on their shopping behavior and order events. You can create email campaigns that trigger when customers make their first purchase, reach a spending milestone, abandon their cart, or reach a specific birthday or anniversary. Each campaign uses WooCommerce coupon rules to define the discount amount, validity period, and usage limits. This plugin is part of the YITH Premium Plugin Family — a collection of over 66 WooCommerce plugins.
Competitive Features
- Automated coupon emails — send coupon codes automatically when customers complete orders, reach spending thresholds, or abandon carts
- First purchase coupon — reward new customers with a welcome discount after their first order
- Spending milestones — send coupons when customer total spending reaches configured thresholds
- Cart abandonment recovery — send discount codes to customers who added items to cart but did not complete checkout
- Birthday and anniversary coupons — send personalized coupons on customer birthdays or account anniversary dates
- Custom email templates — design coupon emails with your branding, custom text, and product recommendations
- Coupon management — create and manage WooCommerce coupons directly from the plugin interface with automatic expiration
Key Features
- Conditional triggers — set multiple conditions for each campaign including order total, product categories, and payment methods
- Personalized content — include customer name, coupon details, and product recommendations in emails
- Email preview and test — preview emails before sending and send test emails to verify the design
- Send history — track all sent coupon emails with delivery status and redemption rates
- Coupon expiration management — automatically expire coupons after a configured number of days or usage limits
- Segmentation — target campaigns by customer role, order history, or registration date
- WPML compatible — send coupon emails in the customer preferred language for multilingual stores
Comparison with Competitors
YITH Coupon Email System vs AutomateWoo
| Feature | YITH Coupon Email System | AutomateWoo |
|---|---|---|
| Automated coupon emails | Yes | Yes |
| Cart abandonment | Yes | Yes |
| Birthday coupons | Yes | Yes |
| Spending milestones | Yes | Yes |
| Email templates | Customizable | Customizable |
| Pricing model | Included in YITH Family | Paid separately |
YITH Coupon Email System vs YITH Review Reminder
| Feature | YITH Coupon Email System | YITH Review Reminder |
|---|---|---|
| Purpose | Send coupons | Request reviews |
| Coupon generation | Yes | No |
| Trigger events | Purchase, cart, birthday | Post-purchase |
| Segmentation | By spending, role, history | By product |
Recommended Stack — pair Coupon Email System with Review Reminder to send a coupon after a customer leaves a review, incentivizing both reviews and repeat purchases.
Official Changelog
Version 1.62.0
Release Date: August 15, 2026
- New: WooCommerce 11.0 compatibility.
- New: YITH plugin framework update.
- Fix: Cart abandonment trigger timing for guest customers.
Version 1.55.0
Release Date: July 10, 2026
- New: WordPress 6.9 compatibility.
- Improvement: Email template editor performance.
- Fix: Coupon expiration date calculation for timezone differences.
Frequently Asked Questions
What triggers can send coupon emails?
You can trigger coupon emails on first purchase, reaching spending milestones, cart abandonment, customer birthday, account anniversary, and custom order events.
Can I send personalized coupon codes?
Yes. Each email can include a unique WooCommerce coupon code with custom discount amount, minimum order requirements, and expiration settings.
Does the plugin track coupon redemption?
Yes. The plugin tracks when each coupon email is sent and whether the coupon was redeemed, with detailed statistics per campaign.
Can I design custom email templates?
Yes. The plugin includes a visual email template editor where you can customize colors, text, images, and layout to match your brand.
Is the plugin compatible with WPML?
Yes. YITH Coupon Email System supports WPML for sending coupon emails in the customer language.






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