FunnelKit (formerly WooFunnels) is a WooCommerce sales funnel builder that helps stores increase conversion rates by creating custom checkout pages, order bumps, one-click upsells, and thank you pages. Instead of using the default WooCommerce checkout, you design a streamlined checkout experience with minimal distractions, trust badges, and optimized field layouts. The plugin includes pre-built funnel templates for popular products and services, with drag-and-drop editing through Elementor or Gutenberg. The key feature is the ability to create post-purchase upsells — after a customer completes a purchase, they see an offer page for an additional product that they can accept with one click. For WooCommerce stores looking to increase average order value, FunnelKit is the most comprehensive solution, competing with Checkout Field Editor Pro for checkout customization but going further with full funnel management.
The plugin uses WooCommerce session management for funnel tracking, with order attribution for bumps, upsells, and downsells. It includes analytics for funnel performance per product.
Competitive Features
- Custom checkout pages — replace default WooCommerce checkout with optimized, distraction-free designs
- Order bumps — one-click product offers on the checkout page before purchase
- One-click upsells — post-purchase offer pages with single-click acceptance
- Downsells — fallback offers when customers reject the upsell
- Pre-built templates — conversion-optimized templates for checkout, upsell, and thank you pages
- A/B testing — split test checkout pages and funnel steps to optimize conversion rates
- Analytics dashboard — per-funnel revenue, conversion rate, and average order value tracking
Key Features
- Funnel builder — visual funnel builder with drag-and-drop step creation and conditional paths
- Checkout field editor — custom checkout fields with conditional logic and section creation
- Thank you pages — customizable order confirmation pages with upsell offers and cross-sells
- Rule-based offers — show bumps and upsells based on cart items, total, or user role
- Elementor integration — full Elementor support for designing funnel pages
- Abandoned cart recovery — automated email reminders for users who leave without completing checkout
- Contact activity tracking — per-customer funnel history with order attribution
Comparison with Competitors
FunnelKit vs Checkout Field Editor Pro
| Aspect | FunnelKit | Checkout Field Editor Pro |
|---|---|---|
| Checkout customization | Yes (full redesign) | Yes (field editing) |
| Order bumps | Yes | No |
| One-click upsells | Yes | No |
| Funnel management | Yes | No |
| A/B testing | Yes | No |
Bottom line: Checkout Field Editor Pro is a focused tool for editing checkout fields. FunnelKit is a complete sales funnel system with bump offers, upsells, and full checkout redesign. For increasing order value, FunnelKit is the more comprehensive solution.
Recommended Stack: FunnelKit powers your sales funnels. For email marketing automation triggered by upsells and purchases, integrate with FluentCRM to send targeted follow-ups based on customer purchase behavior.
Official Changelog
Version 3.16.0.5
Release Date: September 4, 2026
- Improved: Funnel: Admin App styling improved with WordPress version 7.1.
- Improved: Checkout: Better handling for the phone field styling conflict with 3rd party plugins printing intl-tel-input CSS.
- Fixed: Checkout: PageView and Custom events for Facebook conversion API fixed.
Version 3.16.0.4
Release Date: August 20, 2026
- Improved: Funnel: Compatibility with Elementor improved related to widget cache.
Version 3.16.0.3
Release Date: August 18, 2026
- Improved: Thankyou Page: Shortcodes for order details and customer info improved to handle QR codes.
- Fixed: Optin: Compatibility with Cloudflare Turnstile causing double validation.
Frequently Asked Questions
What is a one-click upsell?
After a customer completes a purchase, they’re shown an offer for an additional product. They can accept it with a single click — no re-entering payment information. This increases average order value without adding friction to the checkout process.
Does FunnelKit replace the default WooCommerce checkout?
Yes. FunnelKit creates custom checkout pages that replace the default WooCommerce checkout. These pages are designed with fewer distractions, trust badges, and optimized layouts to improve conversion rates.
What are order bumps?
Order bumps are one-click offers displayed on the checkout page. When a customer adds a product to their cart, they see a pre-checked offer for a related product at a discount. They can accept it with one click before completing the purchase.
Can I use FunnelKit with Elementor?
Yes. FunnelKit has full Elementor integration, allowing you to design checkout pages, upsell pages, and thank you pages using the Elementor page builder with funnel-specific widgets.
Does FunnelKit support A/B testing?
Yes. The Pro version includes A/B testing for checkout page templates. You can split traffic between different checkout designs and track conversion rates to determine which version performs better.
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