Icegram is a lead generation plugin that creates popups, call-to-action buttons, and action bars to convert website visitors into email subscribers and customers. It offers a campaign-based approach where you create a message with a specific action — subscribe to a newsletter, download a resource, or get a discount — and target it based on visitor behavior, page context, and device. The plugin supports multiple message types including popup, slide-in, action bar, toast notification, and inline CTA. Each message type has customizable design templates and animation effects. For budget-conscious marketers, Icegram is a capable free alternative to OptinMonster and Hustle, with a particularly strong free version.
The plugin stores campaign data as custom post types with targeting rules stored as meta data. It integrates with email marketing services via the premium add-on.
Competitive Features
- Message types — popup, slide-in, action bar, toast notification, interstitial, and inline CTA
- Targeting rules — show by page, category, tag, referrer, device, or cookie
- Trigger options — time delay, scroll depth, page exit, click, and inactivity
- Animation effects — 20+ entrance and exit animations for each message type
- Call-to-action buttons — design custom CTA buttons with text, colors, and icons
- Social sharing — social media follow buttons and share widgets
- Email integration — MailChimp, MailPoet, ConvertKit, and more (premium add-on)
Key Features
- Campaign editor — visual editor for designing campaigns with live preview
- Pre-built templates — ready-to-use templates for common campaign types
- A/B testing — test different headlines, designs, and offers (premium)
- Thank you pages — show success message or redirect after action
- Close options — close on click outside, close button, auto-close after timer
- Device targeting — show campaigns on desktop, tablet, or mobile only
- Cookie control — set frequency and repeat display rules per visitor
Comparison with Competitors
Icegram vs OptinMonster
| Aspect | Icegram | OptinMonster |
|---|---|---|
| Message types | 6 | 5 |
| Exit intent | Yes | Yes |
| A/B testing | Premium | Pro |
| Email integrations | Via add-on | 20+ |
| Page-level targeting | Yes | Yes |
Bottom line: Icegram has a more generous free version with more message types. OptinMonster has more email service integrations and slightly more advanced targeting.
Recommended Stack: Icegram converts visitors into leads. For email marketing after capturing leads, integrate with MailPoet Premium to send newsletters to your new subscribers.
Official Changelog
Version 3.1.43
Release Date: July 30, 2026
- Update: WordPress 7.0 compatibility check.
Version 3.1.42
Release Date: April 14, 2026
- Fix: Small bug fix.
Version 3.1.41
Release Date: April 6, 2026
- Fix: “Specific URLs on this site” field is not getting saved properly.
Frequently Asked Questions
Is Icegram free?
The core plugin is free and includes popups, CTA buttons, action bars, targeting rules, and pre-built templates. The premium add-on adds A/B testing, email service integrations, and advanced analytics.
What message types does Icegram support?
Icegram supports popup, slide-in, action bar, toast notification, interstitial (full-screen), and inline CTA. Each type has customizable design templates and animation effects.
How does targeting work?
You can target campaigns by page, category, tag, custom post type, referrer URL, device type, user role, and cookie status. Multiple conditions can be combined with AND/OR logic.
Does Icegram support exit intent?
Yes. Icegram includes exit intent detection that shows a campaign when the visitor’s mouse moves toward the browser’s close button or address bar.
Can I integrate Icegram with my email service?
The free version collects submissions locally. The premium add-on integrates with MailChimp, MailPoet, ConvertKit, ActiveCampaign, and other email marketing services.
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