Sumo (now BDOW!) is a pop-up builder and lead generation tool for WordPress that helps you grow your email list and convert visitors into subscribers. It offers a range of opt-in form types: pop-ups, scroll boxes, welcome mats, inline forms, smart bars, and click triggers. Each form can be targeted with advanced rules based on URL, device, referrer, exit intent, cookies, and visitor behavior. The plugin includes built-in A/B testing, professionally designed templates, and integration with major email marketing platforms including MailChimp, ConvertKit, and Klaviyo. The Premium version adds WooCommerce integration, advanced analytics, and monetization features. Sumo is a practical alternative to advanced pop-up builders like OptinMonster for users who want simpler setup with similar targeting options.
Competitive Features
- Multiple form types — pop-ups, scroll boxes, welcome mats, inline forms, smart bars, and click triggers
- Advanced targeting rules — show or hide forms based on URLs, pages, devices, referrer, visitor behavior, exit intent, and cookies
- A/B testing — one-click setup to test headlines, form fields, and messaging with automatic winner selection
- Email integrations — direct connection to MailChimp, Aweber, ConvertKit, ActiveCampaign, Klaviyo, MailerLite, and 20+ more services
- WooCommerce integration — exit-intent offers, discount pop-ups, cart abandonment recovery, and upsells (Premium)
- Professionally designed templates — ready-made pop-up templates that can be customized to match your brand
- Analytics dashboard — track impressions, conversions, and conversion rates per form
- Multi-site management — manage multiple sites from a single BDOW! dashboard account
Key Features
- Scroll boxes — trigger forms when a visitor scrolls to a specific point on the page
- Smart bars — sticky notification bars at the top of the page for announcements and offers
- Welcome mats — full-screen welcome gates that cover the page content until dismissed
- Click triggers — show a pop-up when a specific element is clicked
- Exit intent — detect when a visitor is about to leave and show a last-chance offer
- URL and cookie targeting — show specific offers to visitors from specific traffic sources
- Device targeting — separate rules for desktop, tablet, and mobile visitors
- Autoresponders — deliver content upgrades and email sequences automatically
Comparison with Competitors
Sumo Premium vs OptinMonster
| Feature | Sumo Premium | OptinMonster |
|---|---|---|
| Form types | Pop-up, scroll box, smart bar, welcome mat, inline, click | Pop-up, floating bar, slide-in, inline, fullscreen |
| Exit intent | Yes | Yes |
| A/B testing | Built-in | Built-in |
| Page-level targeting | Advanced rules | Advanced rules |
| WooCommerce integration | Cart abandonment | Full suite |
| Template library | 30+ | 150+ |
| Multi-site management | Single dashboard | Single dashboard |
Sumo Premium vs MailPoet Premium
| Feature | Sumo Premium | MailPoet Premium |
|---|---|---|
| Primary function | Lead capture | Email newsletter |
| Pop-up forms | 6 form types | Yes |
| Email sending | Via integrations | Built-in |
| WooCommerce | Cart recovery | Product recommendations |
| Landing forms | Welcome mats | Not available |
| Analytics | Conversion tracking | Open/click tracking |
Recommended Stack — pair Sumo Premium with WPForms Pro to combine pop-up lead capture with embedded contact forms, surveys, and payment forms for comprehensive lead generation.
Official Changelog
Version 1.44
Release Date: June 5, 2025
- Maintenance release. Updated plugin compatibility and refreshed the Sumo/BDOW script integration.
Version 1.43
Release Date: September 16, 2024
- Maintenance release. No public changelog was published for this version.
Version 1.42
Release Date: September 7, 2024
- Maintenance release. No public changelog was published for this version.
Version 1.40
Release Date: 2024
- Sumo transition: updated about page to the new BDOW design, new BDOW logo and icon.
Frequently Asked Questions
Is Sumo Premium free to use?
The plugin can be used for free with basic features. The Premium version unlocks advanced targeting, WooCommerce integration, cart abandonment recovery, and priority support.
Does Sumo work with my email marketing service?
Yes, Sumo integrates with MailChimp, Aweber, ConvertKit, ActiveCampaign, Klaviyo, MailerLite, Flodesk, Drip, HubSpot, and 20+ other email services, either directly or through Zapier.
Can I create A/B tests with Sumo?
Yes, the plugin includes one-click A/B testing for headlines, messaging, and form fields. You can control how often each variation is seen and pick a winner with one click.
Does Sumo slow down my site?
The plugin loads scripts asynchronously to minimize performance impact. The Premium version includes script optimization for faster loading.
Can I show pop-ups to specific visitors only?
Yes, the targeting rules let you show or hide forms based on URL, device type, referrer, exit intent, cookies, URL parameters, and visitor behavior patterns.
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