WP Statistics is a privacy-focused analytics plugin that runs entirely on your own WordPress server, without external services or cookies. It tracks visitor counts, page views, referral sources, search engine traffic, and geographic data, storing everything in your WordPress database. The plugin is GDPR-compliant by default with no cookie consent required. The Premium version adds custom post type tracking, campaign analytics, Google Search Console integration, and custom event tracking. Unlike Google Analytics solutions like MonsterInsights Pro which rely on external services, WP Statistics gives you full data ownership.
Competitive Features
- Cookie-less tracking — no cookies required, fully GDPR and CCPA compliant without a consent banner
- On-server data storage — all data is stored in your own WordPress database, no third-party services
- Visitor insights — track page views, unique visitors, online users, and bounce rate per page
- Referral tracking — analyze referrals by source, search engines, social media, and campaign UTMs
- Geographic reports — visitor locations by country, city, region, and US state with IP geolocation
- Device analytics — breakdown by browser, operating system, device category, and device model
- Content analytics — per-page and per-category performance with author analytics (Premium)
- Campaign tracking (Premium) — track UTM-tagged links and see which campaigns drive traffic
Key Features
- Real-time online visitors — monitor active users on your site in real-time
- Email reports — scheduled email summaries with customizable content
- Bounce rate tracking — site-wide and per-page bounce rate measurements
- Search engine tracking — identify which search engines and keywords drive traffic
- Ad blocker bypass — dynamically load tracking scripts to bypass ad blockers
- Role-based access — control which user roles can view analytics and settings
- Export to CSV, XML, TSV — export data for external analysis and reporting
- Privacy audit tool — built-in compliance verification for privacy laws
Comparison with Competitors
WP Statistics Premium vs MonsterInsights Pro
| Feature | WP Statistics Premium | MonsterInsights Pro |
|---|---|---|
| Data storage | Self-hosted | Google Analytics |
| Cookie consent needed | No | Yes |
| Google Analytics required | No | Yes |
| Bounce rate | Yes | Yes |
| GDPR compliant | By default | Via settings |
| Campaign tracking | Yes | Yes |
| Custom events | Yes | Yes |
WP Statistics Premium vs Matomo Analytics
| Feature | WP Statistics Premium | Matomo Analytics |
|---|---|---|
| Self-hosted | Yes | Yes |
| Setup complexity | Simple | Complex |
| Cookies | None | Optional |
| Custom reports | Limited | Full |
| Heatmaps | Not included | Via plugin |
| Funnel analysis | Not included | Via plugin |
| Plugin size | Lightweight | Heavy |
Recommended Stack — pair WP Statistics Premium with Rank Math SEO to combine traffic analytics with search engine optimization for complete site performance monitoring.
Official Changelog
Version 14.16.13
Release Date: September 5, 2026
- Fix: Corrected report links in Category Analytics.
- Fix: Date filters no longer trigger PHP warnings when the period name is unrecognized.
- Fix: Analytics page access and the date range picker now work correctly for custom roles and per-user capabilities.
- Enhancement: Internal improvements and PHP 8.5 compatibility.
Version 14.16.12
Release Date: August 31, 2026
- Enhancement: General security hardening and internal improvements.
Version 14.16.11
Release Date: August 22, 2026
- New: Bounce Rate in Visitor Insights and a Bounce Rate column in the Entry Pages report.
- Enhancement: Faster bounce rate calculation. Existing per-content bounce rates may shift slightly.
- Enhancement: New wp_statistics_online_visitors_timeframe filter to set how long a visitor counts as online.
- Enhancement: Lighter admin dashboard for users without statistics access.
- Fix: Email report schedules now update when the report frequency changes.
- Enhancement: Tested up to WordPress 7.1.
Frequently Asked Questions
Is WP Statistics GDPR compliant?
Yes, WP Statistics is GDPR-compliant by default. It does not use cookies and does not store personally identifiable information. A privacy audit tool is included for compliance verification.
Does WP Statistics slow down my site?
No, the plugin is optimized for performance with database query optimization and background processing for high-traffic sites.
Can I use WP Statistics without Google Analytics?
Yes, WP Statistics is a complete replacement for Google Analytics. All data is stored on your server without external services.
Does WP Statistics track bounce rate?
Yes, the plugin reports site-wide bounce rate in Visitor Insights and per-page bounce rate in the Entry Pages report.
Is WP Statistics compatible with caching plugins?
Yes, WP Statistics is fully compatible with all caching plugins and CDNs, including WP Rocket, W3 Total Cache, and Cloudflare.
Leave a Reply