YITH Brands Add-On Premium adds a complete brand management system to your WooCommerce store. You can create brands with names, descriptions, and logos, assign them to products, and display brand information on product pages and shop archives. Each brand gets its own archive page where customers can browse all products from that brand. The plugin integrates with YITH Ajax Product Filter for brand-based filtering and works with most WooCommerce themes. This plugin is part of the YITH Premium Plugin Family — a collection of over 66 WooCommerce plugins.
Competitive Features
- Brand taxonomy — create unlimited brands with names, slugs, descriptions, and featured images
- Brand archive pages — dedicated SEO-friendly pages for each brand showing all associated products
- Brand logo display — show brand logos on product detail pages, shop pages, category pages, and brand archives
- Brand filtering — filter products by brand using the built-in widget or YITH Ajax Product Filter integration
- Brand list widget — display brands in sidebars as a list with logos, text, or dropdown with product counts
- Shortcode support — embed brand lists and brand product grids anywhere using shortcodes
- Custom permalinks — configure URL structure for brand pages with customizable slug and hierarchy
Key Features
- Bulk brand assignment — assign brands to multiple products from the product list admin screen
- Brand description — add rich text descriptions to brand pages for better SEO content
- Thumbnail control — configurable logo sizes for different display areas across the store
- SEO metadata — each brand page supports custom meta title and description for search engine optimization
- Breadcrumb integration — brand pages show proper breadcrumb navigation for user orientation
- WooCommerce block support — compatible with WooCommerce block-based templates and FSE themes
- WPML compatible — brand names, descriptions, and slugs are translatable for multilingual stores
Comparison with Competitors
YITH Brands Add-On vs WooCommerce Brands (by WooCommerce)
| Feature | YITH Brands Add-On | WooCommerce Brands |
|---|---|---|
| Brand taxonomy | Yes | Yes |
| Brand logos | Yes | Yes |
| Brand archive pages | Yes | Yes |
| Brand filter widget | Yes | Yes |
| Shortcodes | Yes | No |
| WPML support | Yes | Yes |
| Active installs | 9,000+ | 100,000+ |
YITH Brands Add-On vs Perfect Brands for WooCommerce
| Feature | YITH Brands Add-On | Perfect Brands |
|---|---|---|
| Brand management | Yes | Yes |
| Brand logo upload | Yes | Yes |
| Ajax filtering integration | Yes (YITH) | Yes (any) |
| Shortcodes | Yes | Yes |
| Bulk assignment | Yes | Yes |
| SEO meta per brand | Yes | No |
Recommended Stack — pair Brands Add-On with Ajax Product Filter to let customers filter products by brand, creating a complete product discovery experience.
Official Changelog
Version 2.48.0
Release Date: August 15, 2026
- New: WooCommerce 11.0 compatibility.
- New: YITH plugin framework update.
- Fix: Brand logo display in block-based templates.
Version 2.47.0
Release Date: July 10, 2026
- New: WordPress 6.9 compatibility.
- Improvement: Brand archive page performance.
- Fix: Brand filter widget caching.
Version 2.46.0
Release Date: June 5, 2026
- Improvement: HPOS compatibility for brand metadata.
- Fix: Thumbnail regeneration for brand logos.
- Fix: Breadcrumb display on brand archives.
Frequently Asked Questions
Can I display brand logos on product pages?
Yes. The plugin shows brand names and logos on product detail pages, shop pages, and category pages. You can control the display position and logo size from the settings.
Does each brand get its own page?
Yes. Each brand has a dedicated archive page at a customizable URL, showing all products assigned to that brand with the brand description and logo.
Can customers filter products by brand?
Yes. The plugin includes a brand filter widget, and it integrates with YITH Ajax Product Filter for AJAX-powered brand filtering.
Is the plugin compatible with WPML?
Yes. YITH Brands Add-On is fully compatible with WPML, allowing you to translate brand names, descriptions, and slugs for multilingual stores.
Can I assign brands in bulk?
Yes. You can assign or change brands for multiple products at once from the WooCommerce product list using bulk edit.
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